More leads. Less headaches.Most small businesses who have tried Google Ads have a similar story. Money went out, the phone rang a bit, and nobody could say which half of the spend did it.
We run campaigns the way they are supposed to be run. Keyword and match-type discipline, negative lists that actually get maintained, conversion tracking wired to real events rather than page views, and a bid strategy chosen for your budget rather than for ours.
Campaign management is included while your site is on SturdyWeb. You pay Google for the clicks. You do not pay us a percentage on top.
We also tell you when not to run ads. If your site cannot convert the traffic, or your area has too little search volume to matter, spending money on clicks is the wrong first move and we will say so. Fixing the destination first is usually cheaper and works better.
How we run it
- Conversion tracking wired to calls and form fills, not page views.
- Negative keyword lists maintained, not set once and forgotten.
- You set the budget and can change it any month.
- Reporting that says what came in and what it cost.
- An honest read on whether ads are your right next move.
Questions homeowners actually ask
What budget do I need?
It depends on your area and what you do. We will tell you honestly if your budget is too small to be worth running, rather than take it anyway.
Is this PPC or AdWords management?
Yes. PPC, pay-per-click, and Google AdWords are all older names for what Google now calls Google Ads. It is the same search auction. If you have an old AdWords account we can take it over, tidy it up, and keep the history.
Do you charge a percentage of spend?
No. Management is included while your site is on SturdyWeb, so we have no incentive to talk you into spending more.
Can you help with Google Ad Grants?
Yes. If you are a qualifying nonprofit we can help you apply for and operate the Grant.
Who owns the ad account?
You do. It is created under your business, and if we ever part ways the account, the history and the learning stay with you.