More leads. Less headaches.Google Ads can work incredibly well
But even profitable accounts lose money to irrelevant searches, poor targeting, broken conversion tracking, wasted geographic reach, and dozens of small settings that compound over time.
The audit puts a dollar amount on it
We examine the previous 90 days of activity and document what we find. If the wasted or misallocated spend we identify does not equal or exceed the price of your audit, you pay nothing. You still get the full report.
There is no management contract, no percentage of ad spend, and no obligation to hire us afterward. We can work with you if you run the account yourself or if an agency manages it today.
We don't ask you to assume your account has problems. We prove it.
Every completed audit includes an executive summary, itemized waste findings with dollar amounts where directly measurable, a plain explanation of each finding, the recommended fix, a priority ranking, and enough supporting data to verify everything inside your own account. Where we spot underperformance that does not count toward the waste total, we document those opportunities too.
What happens after the audit is entirely up to you
Some businesses use the report as a checklist and make the changes themselves. Some hand it to their existing marketing company. Others ask us to implement the fixes or take over management. The audit fee pays for the audit. Period.
What we audit
- Search terms and keywords
- Conversion tracking
- Campaign structure
- Bidding strategy
- Location targeting
- Budget allocation
- Performance Max
- Brand traffic
- Negative keywords
- Search partners, networks, and placements
- Device, time, and geographic performance
- Ad assets and messaging
- Landing pages
- Google recommendations and automation
How the audit works
- Start your risk free audit today
Fill out the form below or get in contact with us to start the process. We'll confirm your audit fee before any work begins.
- Connect your Google Ads account
We email simple instructions for linking your account to our manager account. You keep ownership, you never share your password, and there is no long-term agreement.
- We audit the account
We review everywhere spend can be lost or misallocated, measured against the previous 90 days of real activity. Most audits finish within 1 to 2 business days after access is connected.
- You receive the result
If the documented waste is less than your audit price, you owe $0 and still get the complete report. If it meets or exceeds the price, we invoice the agreed amount and send the full itemized findings once paid.
Frequently asked questions
Is the audit really free if you don't find enough waste?
Yes. Before beginning, we tell you whether your audit is priced at $750, $1,000, or $1,500. If we cannot document at least that amount in qualifying wasted or misallocated spend over the previous 90 days, you are not charged. You still receive the full report.
Do I have to pay anything upfront?
No. We complete the review first. If the account did not meet the agreed waste threshold, there is nothing to pay. If it did, we send an invoice, and the complete itemized audit arrives after payment.
How do you decide whether my audit is $750, $1,000, or $1,500?
Pricing follows the size and complexity of the account. A few Search campaigns for one location takes far less analysis than many campaigns, services, locations, conversion actions, and Performance Max with years of history. We confirm your price before the audit begins.
What exactly counts as waste?
Spend we can reasonably identify as unnecessary, misallocated, irrelevant, improperly measured, or inconsistent with the campaign's stated business objective. Wherever a dollar amount is attributed to a finding, the report explains how that amount was determined.
Are the savings guaranteed?
The waste we identify, if fixed, stops. That part is arithmetic. What nobody can promise is a particular amount of future revenue, leads, or ROAS from other improvements, so we don't. We show you what happened inside the account and how we believe it should be corrected.
Will you make changes to my account during the audit?
No, not unless separately authorized. The standard audit is diagnostic. We investigate and document; we do not touch campaigns while reviewing them.
Do I need to give you my Google password?
No. Google Ads supports manager-account access. We send instructions for connecting your account without sharing login credentials, and you keep full ownership.
How long does it take?
Most audits finish within 1 to 2 business days after we receive account access. Very large or unusually complex accounts can take longer.
Can I use the report with my current agency?
Absolutely. The report is yours. If you are happy with your existing agency, send them the findings and ask them to address each one.
Is this just a way to sell me Google Ads management?
No. We do offer advertising services, but buying the audit creates no obligation to use them.