The flooring website that books jobs.
Stay the owner.
Outrider gives independent flooring pros a fast website, managed Google Ads, and honest lead tracking on one shared platform. What pools across the convoy is the learning, so a one-crew flooring shop gets the same market intelligence the big rollups pay millions for.
Founder-led. You talk to Robert, not a call center. Month to month, no contract lock ins.
Prefer to talk now? Call or text (925) 940-8889; we answer in minutes, not days.
The real gap
You are running one experiment. They are running fifty.
Private equity is buying up flooring shops fast. Their real edge is not better install crews or better trucks, it is shared learning. A group that owns fifty flooring brands runs many marketing tests at once, finds what books jobs, and rolls it out to every market they own.
You compete alone. One website. One ad account. You just launched your first Google Ads campaign and you cannot see where the money went. Maybe you paid an agency thousands of dollars and you cannot say what those dollars bought. You have one site selling hardwood, tile, carpet, and LVP, and no way to know which calls came from where, or which refinishing jobs you are quietly losing.
That is the gap Outrider closes for flooring owners.
How it works
Three steps. We do the heavy lifting.
Step 1
We build your flooring website.
A fast, professional flooring website built for your trade and your town, with clear paths for hardwood, tile, carpet, vinyl, and refinishing. No DIY builders, no half-finished projects. It loads in seconds and is built to turn visitors into booked estimates.
Step 2
We run and track the marketing.
Managed Google Ads put you in front of homeowners searching for your service right now. Every call and every form is tracked, so you see what a booked job actually costs by channel and by city.
Step 3
The convoy makes you sharper.
When a change wins for one flooring shop, it becomes the standard for the whole convoy within weeks. A wasted ad dollar found on any account gets blocked across every flooring account within a day. You keep your own brand, customers, and business.
Built for your work
Every service you run gets its own path to the call.
Your Outrider site gives each thing you install its own clear page a homeowner can find and act on, so the person searching for exactly that floor calls you, not the rollup three towns over.
Hardwood
Solid and engineered hardwood install pages built for the homeowner who wants the high-ticket floor done right the first time.
Tile
Tile install for kitchens, baths, and floors, framed for the homeowner planning a remodel and ready to book an estimate.
Carpet
Carpet supply and install pages that catch the homeowner who needs whole rooms done fast and wants a clear price.
Vinyl and LVP
Luxury vinyl plank and sheet vinyl explained in plain terms for the budget-minded homeowner comparing waterproof options.
Laminate
Laminate install positioned as the durable, lower-cost floor for the homeowner who still wants it looking sharp.
Refinishing
Sand and refinish pages built to win the homeowner who wants to save the floor they already have, not replace it.
This page is for the independent flooring owner, not a national chain. Whether a homeowner is searching for a flooring company near them or you are comparing flooring website builders and flooring web designers for your own shop, Outrider is built to win that search and turn it into a booked job.
Why this works
Why this works, and why now is the time to join.
We are honest that the convoy is forming now. The platform is built, the first companies are going live, and the system records every result from day one. Joining now does two things money cannot buy later: you get a voice in which features we build next, and you lock in founding pricing that never goes up, with access to every feature as it goes live.
Here is the kind of edge Outrider gives you that a solo operator cannot buy at any price:
"The convoy saw the search term 'free flooring estimate' burn budget with almost no booked jobs across other accounts, so we cut it on yours before it drained another dollar, and we found that LVP shops without a dedicated stair and landing page were leaving real installs on the table, so we are building yours now."
That is wasted spend the rest of your trade already paid to find, and the convoy puts the lesson to work on your account from day one.
- Founding members help shape the product and lock in founding rates.
- We report leads and revenue, never vanity metrics like impressions or rankings.
- You own everything: your site, your domain, your customer list, your reviews.
Founding rate
Simple pricing. One number to remember.
No tiers to decode, no surprise invoices. While the convoy is forming, every founding member gets the same honest rate.
- A fast flooring website, built and deployed for your trade and your town.
- Managed Google Ads that put you in front of homeowners searching right now.
- Honest lead and revenue tracking, by channel and by city.
- The convoy's pooled market intelligence, working for you as it grows.
Lock in your founding rate and it never goes up. You get access to every feature as it goes live. Month to month, no contract lock ins.
Risk reversal
An edge without an exit.
You started your business to be your own boss. Outrider is built around that, not against it.
Straight answers
Questions flooring pros ask first.
Built right, run by a person
No call center. No black box.
Founder-led. You will talk to Robert Couts, not a call center.
Sites built to load in just seconds and pass Google's speed and quality checks.
Every result tracked in one system from day one, so your numbers are real and yours to keep.
Built only for home-services trades. We do one thing and do it well.
Founder pricing will not last forever. Get in the driver's seat before you get left behind.
If you want an edge without selling your company, let us show you what Outrider would do for your shop. Fifteen minutes, plain talk, real numbers. No hard sell. Or call/text (925) 940-8889 and talk to a person today.
See if Outrider fits your shop
15-minute fit call · Real numbers · No hard sell